Why is it important to have a steady influx of new content on your website?
In our experience, nothing helps a site’s search engine ranking more than having regular, quality content added to the site.
Google, Bing and other search engines are regularly indexing web sites looking for updates.
If a search engine finds that a site has not been updated then over time it will continue to decline in search engine rankings.
Google Loves New Content but it has to be of a certain standard
The search engine knows your site is there and it keeps a close eye on a whole range of factors to determine the value of your site. Key amongst them is the quality of your site content. But you can’t fool Google by just inserting a few lines here and there to show you are committed to updating your site.
At the minimum you need to demonstrate your AUTHORITY over the niche your business occupies. The smart way to prove your dominance over a market is by leading that market with smart, informative content.
More Content = More Keywords
Search Engine Results pivot off key words – that’s what website visitors search for and that’s what you need to think about.
The more keywords you feature in, the higher your chance of being found.
Backlinks bring visitors to you
When you have quality content, other websites link to your website and you get more traffic.